The Women's Health Imaging Project (W.H.I.P.) was brought to life as an official imaging project and service brand by Medical Imaging Specialists (MIS) in 2015 to better streamline women's breast care when it comes to risk.
CEO Arun Jethani and Founder Tim Stampp of MIS decided to bring a popular women's imaging program from one of their successful outpatient centers further into public light. Alongside Bonnie Cheney CMO of MIS, they began crafting a brand around it's powerful message that would ultimately become The Women's Health Imaging Project.
MIS is a growing network of outpatient imaging centers across the Northeast.
The original program workflow and message of The Women's Health Imaging Project was created by President of Albany Imaging, Michael Masone and his team in Albany, NY. Michael has been the Director of Outpatient Center Capital Imaging for over 20 years. Michael's clinical background in women's imaging, seasoned passion for patient care, and his incredible team has been the driving force making the program what it is today.
Joining Michael Masone on WHIP is partner VIDA Integrative Solutions. VIDA was founded by Renae Dicicco, and Diane Ethier. Their extensive knowledge on women's breast health stems from over 20 impressive years within the field of healthcare. Their assistance in messaging the program has been a major asset on W.H.I.P. value and growth within local communities.
Project Manager Dena Feinsand organizes and streamlines the WHIP team's messaging to outpatient imaging centers across the entire MIS Network.
Outpatient Center Teams and Advocates
Sharonda Bryant, Fair Lawn NJ
Kelly Ricko, hazleton, PA
Heather Leone, kingston, PA
Carleen Giles, new rochelle NY
Gale Gluss, new rochelle NY, manager
Dale Cheney, Art Director
Tamara Garbarskaya, Marketing
Dena Feinsand, Project Manager
Kelly Ricko, Marketing Director
Judy Mesa, Marketing Director
Ismail Lukarcanin, Account Manager